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The Dealer Alternative: More than Just a Tag LIne

by:
Steve Bodofsky
date:
1/15/2012
issue:
Jan/Feb 2012

Lately you've been hearing a lot about the benefits of positioning your shop as the Dealer Alternative. And no wonder: As ATRA CEO Dennis Madden pointed out...

Download the full article (1.27 MB)

1 Comments

  • by anonymous January 01, 2012 1:49 PM PDT
    Great article Steve. You're right on target. Thanks!!!

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