ATRA's Powertrain EXPO 2018 - First Look
Click on an image to flip through the pages! [gallery size="full" columns="4" ids="7044,7045,7046,7047,7048,7049,7050,7051,7052,7053,7054,7055"]

2018 Buyer's Guide
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8L90 Solenoid Strategies
Solenoids have come a long way since the early, on/off styles. From regulation to clutch control, these solenoids are becoming not only the norm, but every year there seems to be something new. In this issue, we’re going to cover the 8L90 solenoid strategy and operation. This is similar to what Ford does with the 6R140W, also known as the Torqshift 6. They’re using each individual solenoid ...

2017 Expo Golf Tourney Supports Ronald McDonald House Charities
Once again, ATRA kicked off Expo with its annual golf tournament, always a big hit with die-hard enthusiasts who look forward to traversing the links in the dry Vegas climate. This year’s program was sponsored by JDS Worldwide, under the leadership of Joe De Santino. It began bright and early at 8AM on Thursday at the Angel Park’s Mountain Course, a beautiful backdrop for this early-morning...

Another Amazing Expo in Paris
This year Expo came a week early, on October 19th through the 22nd. This was our second year in a row at the Paris Las Vegas Hotel and Casino, at one of the most prime locations on the world-famous Las Vegas Strip. You’ve seen it on TV, with the Eiffel Tower protruding from its front lobby. Just across the street are the Fountains of Bellagio; Cesars is on the corner, and the Planet Hollywood...

ATRA's 2017 Powertrain Expo Exhibitor Directory
We hope to see you at this year's Powertrain Expo! Below is the list of all exhibitors. Please click on an image to enlarge. [gallery link="file" size="full" ids="5828,5829,5830,5831,5832,5833,5834,5835,5836,5837,5838,5839,5840,5841,5842,5843"]