Rodger Bland
Rodger Bland
Rodger Bland has worked in the automotive repair aftermarket for over 30 years and is currently the Managing Editor for GEARS Magazine the official publication of the Automatic Transmission Rebuilders Association, A.T.R.A. In 2006, Rodger co-founded ATRA’s What’s Working© management training program. The program integrates industry trends along with consumer focus groups and studies with the practices of successful shop owners throughout the country. The results and outcomes from these studies along with real world applications are the source of numerous articles, reports and presentations on “what’s working” when it comes to managing successful automotive repair shops today. Each year, Rodger speaks to hundreds of business owners and entrepreneurs from different industries pertaining to business development strategies based on identifying simple traits and characteristics found in all successful companies. Rodger lives in Camarillo, CA with his wife Diane. They have three grown children.
ATRA Represented at TCRA's Annual Event
Over April 15th and 16th , while so many of you were scrambling to get your taxes done before the deadline, I was in Seattle, Washington, for the Torque Converter Rebuilders Association's (TCRA) annual seminar and industry event. Joined by ATRA Tech Specialist Mike Souza, we made our way to the Best Western Plus Executive Inn Hotel and Conference Center; the home venue for the event. This was a...

ATRA and TCRA: Two Sides of the Same Coin
On April 15 and 16, 2016, I’ll be out of the office: I’ll be in Seattle, Washington, attending the Torque Converter Rebuilders Association (TCRA) seminar and industry meeting, to take part in their program and deliver a presentation. I’ll be joined by ATRA Senior Technical Specialist Mike Souza, who’s going to discuss the wide and varied conditions that somehow always seem to get blamed...

It's All About the Why...
Spend some times around a 4- or 5-year-old and eventually — sooner rather than later — you’ll begin to hear the “why” questions: “Why are we going to the store?” “Why is my hair curly?” “Why does night have to come?” The real challenge with a 4-year-old’s why questions is how to produce a satisfying answer for them without invoking more whys. Question: “Why...