Nothing's More Important Than Listening
A few weeks ago, I was in Las Vegas for the 2016 Expo. It was a wonderful experience and, even after all these years in the transmission repair business, I can honestly say I learned a lot. One of the most often repeated concepts for helping to shape the future of our industry was the need for us long-timers to share what we’ve learned over the years with the younger folks; “mentoring” wa...

A Simple “Thank You”
“You’ve heard it before: the importance of after-sale marketing… that extra time you spend with the customer after the sale. It’s when you get to reinforce the value of doing business with you in the customer’s mind, and help avoid buyer’s remorse. And it’s a terrific way to earn referrals. It isn’t a new concept. In fact, ATRA’s been recommending after-sale marketing in various...