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Jan/Feb 2012

Jan/Feb 2012

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GEARS Jan/Feb issue plus Online Buyer's Guide with category listings

Inside this issue ~ Get to know the 2011 Chevrolet Volt * 8 and Beyond: A new Generation of Automatic Transmisions * The 4L60 goes through its final redesign~ 

Plus More data on ATRA's latest consumer survey, Powertrain Industry News, and more all inside this issue of GEARS! 

View the complete digital version »


In this Issue:

  • 8 and Beyond: A New Generation of Automatic Transmissions

    by Mar Puccinelli

    Now it's 2012: Yesterday's 4-and5-speeds are old news. Even the latest 6-speeds are quickly being re-evalutated for efficiency.

  • A New Year, a New Plan

    by Rodger Bland

    At this year's management seminar program at Expo, longtime managerment trainer Bob Cooper made the statement that, for a successful business, you should plan on increasing your income by at least 10% over last year's receipts.

  • Classified Ads

    by GEARS Magazine
  • From the CEO: A Closer Look at the Dealer's Customer List

    by Dennis Madden

    Last month  we looked at some of the results from ATRA's 2011 consumer study, specifically where consumers take their cars when they have a transmission problem. We discovered that the number of consumers who would...

  • Get to Know the 2011 Chevrolet Volt

    by Pete Huscher

    General Motors has recently released the highly anticipated 2011 Chevrolet Volt; a front-wheel drive, four passenger, Extended Range Electric Vehicle (EREV)...

  • Golden Anniversaries for Two ATRA Members

    by Steve Bodofsky

    Fifty years is a long time to do just about anything. Think of the number of people you know who've been married for 50 years, or spent 50 years on a single endeaver.

  • Introducing the Jatco 6-Speed

    by Mike Souza

    The Jatco 6-speed front wheel drive was first produced in 2006. We haven't seen a lot of it yet - in most cars it was still covered under warranty.

  • It's Been a Good Run: The Last Product Change for the 4L60E

    by Steve Garrett

    It's safe to say that the 4L60E has probably paid for many shop owners and technicians kids' college eductaion. Wonder how I can make such a claim?

  • Long Term Fuel Trims: A Nod in the Right Direction

    by ATRA Tech Dept

    Fuel Trim has been available as a diagnostic tool since OBD-II first showed up on your scan tool. Fuel Trim is the term used to describe how the computer controls the amount of fuel being delived to the engine.

  • Powertrain Industry News

    by GEARS Magazine
  • RESPECT: The Other Paycheck

    by GEARS Magazine

    Two shops operate in the same town, on the same street. Both are similar operations: They offer the same basic services, and require employees with similar skill sets. But one shop manages to keep its employees for years...

  • Shopper Ads

    by GEARS Magazine
  • The Dealer Alternative: More than Just a Tag LIne

    by Steve Bodofsky

    Lately you've been hearing a lot about the benefits of positioning your shop as the Dealer Alternative. And no wonder: As ATRA CEO Dennis Madden pointed out...

  • What's Working: More Data, More Customers

    by Dennis Madden

    This October at ATRA's Powertrain Expo, we presented material from the 2011 consumer study where we asked 1,000 consumers about their buying habits pertaining to auto repair.